Performance Manager - #2070143

Company Description

At Cake Agency, a Shopify Premier Partner, retail expertise is at our core, and we excel in helping brands achieve ecommerce success through a comprehensive 360° approach. From Shopify development to branding and marketing, we use our extensive ecommerce knowledge to drive results. With over two decades of experience and more than 200 ecommerce stores built, our team of over 25 specialists is dedicated to crafting high-performing, data-driven solutions that resonate with customers. Combining the strategic insight of a marketing agency with the technological expertise of an ecommerce agency, Cake Agency empowers brands to stand out and thrive in a competitive marketplace.

Role Description

As a Performance Manager at Cake, you'll play a key role in driving measurable results for our ecommerce clients through data-driven strategies and continuous optimisation. This role focuses on maximising campaign performance, ROI, and revenue growth through rigorous analysis, strategic testing, and expert management of performance marketing channels.

You'll be responsible for the planning, execution, and optimisation of performance marketing campaigns across paid media and SEO - ensuring all activities deliver tangible business outcomes aligned with client objectives.

Responsibilities

Performance Strategy & Planning

• Lead the development and execution of comprehensive performance marketing strategies that drive measurable growth for clients.
• Set clear KPIs and success metrics for all performance campaigns, ensuring alignment with client business objectives and revenue targets.

Campaign Management & Optimisation

• Manage end-to-end campaign execution across multiple performance channels, including Google, Meta, and TikTok, 
• Conduct analysis and optimise campaigns to improve key metrics such as CPA, ROAS, conversion rate, and customer acquisition cost.

Analytics & Performance Reporting

• Build and manage comprehensive performance dashboards and reporting frameworks that provide clear visibility into campaign results and business impact.
• Analyse multi-channel attribution data to understand the customer journey and optimise marketing mix accordingly.
• Lead client communications to outline performance results, explain data trends, and present opportunities.

Innovation & Industry Expertise

• Stay at the forefront of performance marketing trends, platform updates, and emerging technologies, including AI-powered optimisation and automation.

Collaboration & Team Leadership

• Work closely with the Marketing Director, Account Managers, and client teams to ensure performance strategies align with broader client objectives.
• Mentor junior performance executives or specialists, building their analytical and strategic capabilities.
• Contribute to new business pitches by developing performance marketing strategies and projections that demonstrate potential value.

The ideal candidate will have...

• Bachelor's degree in Marketing or a related field is desirable but not required
• Understanding of digital marketing concepts
• Over 3 years of experience in performance marketing
• An acumen for copywriting and the ability to communicate clearly
• Strong analytical skills and attention to detail
• Direct ecommerce experience is preferable but not required