Digital Marketing Executive - #2191803

Digital Marketing Executive

Midland Health

Edgbaston, Birmingham

Full-time, Permanent

Reporting to: Marketing Manager

About Midland Health

Midland Health is an established and growing private healthcare provider based in Edgbaston, Birmingham. We provide private GP services, consultant-led specialist care, diagnostics and multidisciplinary healthcare, with a strong focus on accessibility, patient experience and high-quality clinical care.

As our services and digital presence continue to grow, we are looking for a proactive and creative Digital Marketing Executive to join our marketing team.

This is a hands-on role for someone who enjoys creating, delivering and improving marketing activity, with a particular focus on Meta Ads, video editing, content creation, website copy and digital campaigns.

The Role

A major part of the role will involve taking professionally filmed raw footage supplied by our external videographer and transforming it into engaging, high-quality content for social media, paid advertising, websites and campaigns.

You will work closely with the Marketing Manager and wider business to turn ideas into content, campaigns, landing pages, website updates, workflows and measurable marketing activity.

Key responsibilities will include:

• Meta Ads – Create, launch, monitor and optimise paid campaigns across Facebook and Instagram.
• Video Editing – Use CapCut to turn raw videographer footage into engaging short-form content, Reels, adverts, testimonials and service-led videos.
• Content Creation – Create social media content, paid advertising creative, graphics and campaign assets.
• Website Copywriting – Write, edit and improve website content including service pages, landing pages, blogs and campaign copy, ensuring content is clear, engaging, commercially focused and aligned with SEO best practice.
• WordPress Updates & Maintenance – Take responsibility for day-to-day website updates, including adding and updating pages, imagery, forms, links, calls to action and general content maintenance.
• Content Repurposing – Turn longer-form professional footage into multiple pieces of content for different platforms and audiences.
• Creative Design – Use Photoshop, Adobe Firefly, CapCut, Gemini and other AI and creative tools.
• Social Media Marketing – Support content planning and delivery across Midland Health's social channels.
• Email Marketing – Create and manage email campaigns, patient communications, service launches and automated journeys.
• PPC & SEO – Support the Marketing Manager with Google Ads, PPC, SEO and campaign optimisation.
• AI & Automation – Help build AI agents, automated workflows and marketing workstreams to improve efficiency and output.
• B2B Lead Generation – Create relevant content and campaigns aimed at employers, corporate clients and healthcare partners.
• Campaign Coordination – Coordinate marketing projects, stakeholders, deadlines and external suppliers.
• Performance Reporting – Monitor engagement, leads, conversions, cost per lead and campaign performance.

This is not a role where you simply inherit a content calendar or schedule posts created by somebody else.

We want someone who is comfortable opening the raw footage, creating the edit, writing the website copy, updating WordPress, building the campaign, publishing it and then looking at the results to make the next version better.

What We're Looking For

We are looking for someone who is creative, commercially aware and comfortable getting hands-on with the work.

You will ideally have experience in:

• Meta Ads Manager
• CapCut
• Video editing and short-form content
• Website copywriting
• WordPress website management
• Content creation
• Social media marketing
• Photoshop
• Adobe Firefly
• Gemini and other AI tools
• Email marketing
• PPC and Google Ads
• SEO
• Marketing automation
• Digital campaign reporting

You should also:

• Have strong written English and the ability to create compelling website and campaign copy
• Be confident independently updating and maintaining a WordPress website
• Take ownership and show strong initiative
• Be proactive and delivery-focused
• Have an inquisitive mindset and enjoy learning
• Be confident taking an idea from concept through to completion
• Understand how marketing activity contributes to leads, bookings and revenue
• Have strong communication and stakeholder management skills
• Be organised and able to manage multiple priorities
• Be comfortable working with external videographers, clinicians, agencies and senior stakeholders
• Be focused on creating measurable value rather than simply producing content

Healthcare experience would be advantageous but is not essential.

The Ideal Candidate

This role would suit someone who enjoys variety and wants to be directly involved in creating and delivering marketing activity.

One day you may be editing raw footage into a Meta advert, the next writing and publishing a new service page on WordPress, creating an email campaign, developing B2B content or improving a marketing workflow using AI.

We are particularly interested in candidates who can demonstrate examples of previous work, including:

• Video editing
• Reels and short-form content
• Meta advertising
• Website copywriting
• WordPress websites
• Social media creative
• Email campaigns
• Landing pages
• Digital marketing campaigns

We’re more interested in finding someone with the right mindset, creative ability and desire to produce work that has a visible impact on the growth of the business.

What We Offer

• Competitive salary
• Enhanced annual leave
• Enhanced sick pay
• Company pension
• Employee discounts on Midland Health services
• Free flu vaccinations and discounted private healthcare
• Company events
• Professional development and training
• Career progression within a growing healthcare business
• An environment where new ideas and initiative are encouraged

Location: Midland Health, Francis Road, Edgbaston, Birmingham

Contract: Full-time, Permanent