Marketing Specialist - #2186598

Marketing Specialist

Midland Health

Full-Time | Reporting to Marketing Manager

Midland Health is looking for a proactive and creative Marketing Specialist to support our growing marketing function.

This is a hands-on role for someone who enjoys doing, delivering and creating value — turning ideas into campaigns, content, workflows and measurable marketing activity.

Key Responsibilities

• Video Editing & Content Creation – Create and edit engaging content for social media, websites, campaigns and paid advertising.
• Creative Design – Strong capability in Photoshop, with experience using Adobe Firefly, CapCut, Gemini and other AI tools.
• AI & Automation – Build AI agents, automated workflows and marketing workstreams to improve efficiency and output.
• Email Marketing – Create, manage and optimise email campaigns, templates and automated journeys.
• Website Management – Confident managing and updating WordPress and Wix websites, landing pages, forms and content.
• PPC, SEO & Meta Ads – Support the Marketing Manager with Google Ads, SEO, PPC and Meta advertising, including optimisation and performance tracking.
• Strategic Insight – Use campaign data, market trends and performance insight to identify opportunities and improve results.
• Campaign Coordination – Coordinate projects, stakeholders, deadlines and marketing activity across the business.
• B2B Lead Generation - Ability to create relevant content to B2B customers

What We’re Looking For

Experience across areas such as:

Video Editing | Photoshop | Adobe Firefly | CapCut | Gemini | AI Tools | Email Marketing | WordPress | Wix | PPC | SEO | Meta Ads | Marketing Automation

Just as importantly, you will:

• Show strong initiative and take ownership
• Be highly proactive and delivery-focused
• Have an inquisitive mindset
• Love learning and developing new skills
• Be focused on creating value and improving outcomes
• Have strong communication and stakeholder engagement
• Be organised and able to manage multiple priorities
• Be comfortable taking ideas from concept through to completion

The Ideal Person

We are looking for someone who enjoys making things happen.

You may be editing a video one day, building a landing page the next, launching a campaign, improving a workflow or using AI to save time and increase output.

The key is that you are hands-on, curious, commercially aware and focused on delivering work that adds real value to Midland Health.