Head of Customer Service & Marketing Experience - #1704102

Major Recruitment Oldbury are delighted to be recruiting for our exclusive Edgbaston based client who are seeking a Head of Experience to work on a 9-12 month fixed term contract. This is a crucial and varied role within the organisation with three direct reports.

The role is a mixture of marketing, communications, customer service and management.

Duties and tasks will include:

* Undertake key research to include member profiling, segmentation (personas) and satisfaction, competitor research, industry sector, marketing and brand experience

* Work with Chief Executive, Board and SMT to deliver, review and refine the companies strategic plan and that customers have exceptional experiences

* Develop, implement and monitor the companies marketing plans to include brand awareness, member recruitment, retention and member and digital experience

* Develop, implement and monitor the companies communication strategy to include member communications and engagement, the companies online presence (website & social media), digital communications, the Web App and traditional PR, liaising with external agencies as appropriate

* Lead the team responsible for member recruitment, experience, retention and promotion, setting individual performance development plans and monitoring performance.

* Propose and control the annual experience team budget.

* To produce monthly executive reports on all activity, targets and return on investment.

* To provide briefing reports to the Board, including an annual review of renewals, as required

Candidates welcome to apply for the role will have the following experience and qualifications:

➢ Education to degree level in Marketing and/or Communications degree (or Chartered Institute of Marketing equivalent)

➢ Minimum of 5 years experience of working in a marketing and communications role

➢ Membership of professional organisation MCIPR or MCIM

➢ Sound grasp of using a range of databases, CRM, CMS systems for websites and up to date knowledge of digital and social media marketing techniques

➢ Excellent copywriting and proofreading skills

➢ Ability to analyse data and process

➢ Ability to think creatively

➢ Target and deadline-driven and motivated by completion of tasks

➢ Good time management, budget management and organisational skills and the ability to manage multiple activities and projects simultaneously

➢ Experience of liaising and managing agencies

➢ IT skills in Powerpoint, Word, Excel, Adobe Photoshop

➢ Excellent attention to detail

➢ Ability to work as a member of a team and to motivate others

➢ A flexible approach to working hours

➢ Promoting major sporting/leisure events

➢ Membership sales within a members’ organisation

➢ Media relations

Excellent benefits package including on site parking, gym membership, discounted meals and much more

INDLS

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