Head of Marketing - #1677279

ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses


Date: 8 hours ago
City: Birmingham
Contract type: Full time
Work schedule: Full day
ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses

The Company



  • Part of a hugely successful portfolio of tech businesses

  • Market-leading LMS platform used by finance professionals globally

  • Sub-£5M turnover and already highly profitable. Significant investment secured with aggressive growth targets

  • Recent acquisitions strengthening market dominance

  • Big ambitions, double-digit growth plans, and a CEO who wants Marketing to lead from the front – We’ve supported this CEO many times before, so we’re confident this is a great opportunity!


You're joining at a pivotal time. The foundation is solid. The potential is huge.


The Role – Head of Marketing


This is a high-impact role in a business that’s ready to scale. You’ll take full ownership of marketing strategy, digital execution, and demand generation, working directly with the CEO to build a high-performing function that fuels growth.


It’s strategic. It’s hands-on. It’s yours to shape.


What You’ll Be Doing



  • Own and execute the digital marketing strategy to drive MQLs and pipeline

  • Manage a £500k annual marketing budget, including £30k/month in PPC

  • Audit existing channels, analyse performance, and reallocate spend where it counts

  • Lead and develop a team of five marketers, plus external design contractors

  • Collaborate closely with the CEO to define and deliver growth plans

  • Build and scale full-funnel marketing across PPC, SEO, CRO, email, and content

  • Set KPIs, track performance, and optimise based on results

  • Lay the foundation for a scalable, high-performing marketing engine


What You’ll Need



  • Experience in a scale-up SaaS business, ideally within LMS, L&D, or EdTech

  • Strong B2B background with some understanding of B2C buyer behaviour

  • Proven success in driving qualified inbound leads and building pipeline

  • Hands-on digital experience across PPC, SEO, CRO, and campaign execution

  • Leadership experience, but comfortable being in the weeds when needed

  • Analytical mindset with a strong commercial focus

  • Ambition to grow into a VP-level role as the business scales


What’s In It For You



  • £60,000–£65,000 basic salary (DOE)

  • Bonus: Additional £10,000pa

  • Fully-remote with early finishes on Fridays

  • The opportunity to earn the role of VP of Marketing

  • Full ownership of marketing strategy and spend

  • Join a profitable, product-led SaaS business with serious growth ahead

  • Work directly with a CEO who wants you to lead and make decisions

  • Opportunity to build, scale, and make a real impact


(SaaS | LMS | Demand Gen | Growth | £75k OTE + path to VP)

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