Marketing Manager - #1671116

Systematic Marketer


Date: 7 hours ago
City: Birmingham
Contract type: Full time
Work schedule: Full day
Systematic Marketer
Our client, is looking for a strategic, creative, and commercially minded Marketing manager to lead the evolution of its brand.

This role combines long-term brand vision with integrated marketing execution, shaping meaningful connections between brand, consumer, and key retail partners.

The successful candidate will bring a strong background in brand marketing, account marketing, and campaign leadershipalong with experience managing diverse teams and collaborating across sales, product, digital, and merchandising functions.

Key Responsibilities

Brand & Strategic Leadership

  • Define and lead the brand vision across sport and lifestyle categories, ensuring alignment with global direction and local market needs.
  • Shape and deliver the strategic framework for annual and seasonal marketing plans, rooted in consumer insight and business growth.
  • Champion brand relevance through creative storytelling, cultural positioning, and consumer engagement.

Integrated Marketing & Account Partnerships

  • Own and execute 360 seasonal campaigns in partnership with global and regional teamsacross content creation, media, social, retail, experiential, and digital platforms
  • Partner with strategic accounts (e.g. Zalando, Snipes, Sports Direct, Intersport) to create tailored, full-funnel account marketing plans, either bespoke or inline with seasonal priorities.
  • Localize campaigns for key markets such as Germany and France, ensuring language, culture, and consumer behaviours are reflected.

Cross-Functional Leadership & Project Execution

  • Lead end-to-end campaign execution, from brief through production, activation, and performance review
  • Deliver best-in-class retail integration, community activations, and branded experiences across both DTC and wholesale.
  • Collaborate cross-functionally with sales, product, merchandising, and digital teams to drive alignment and consistency.

Team Management & Culture

  • Lead and mentor a team of direct reports and manage a wider cross-functional matrix.
  • Foster a high-performance, inclusive team culture that promotes collaboration, creativity, and continuous development.
  • Provide regular coaching and feedback, supporting both team performance and individual career growth.

Budget Oversight & Performance Tracking

  • Manage the full European marketing budget, allocating resources to maximize campaign effectiveness and brand impact.
  • Ensure financial clarity and accountability, with regular performance reviews and return-on-investment analysis.
  • Support monthly and quarterly planning cadences, contributing insights to guide strategy and adapt in real time.

Candidate Profile

Professional Experience

  • Good experience in brand and marketing roles within sportswear, fashion, streetwear, sneakers or casual mens and/or womenswear.
  • Proven track record of building brand equity and driving commercial results through integrated marketing and account-specific activation.
  • Experience working in a mid-to-large global organization with matrixed teams and regional alignment.
  • Strong leadership background, including team management and cross-functional coordination.

Key Competencies

  • Deep understanding of the UK and European consumer and market landscape, especially Germany and France.
  • Strategic thinker with a hands-on mindsetable to switch between big picture planning and in-season execution.
  • Strong storytelling and content creation sensibility, with knowledge of media, social, retail, and digital touchpoints.
  • Excellent stakeholder management and influencing skills, across internal teams and external partners.
  • Comfortable navigating fast-paced, dynamic environments and balancing creative vision with commercial targets.

Personal Attributes

  • Passionate about sport, culture, and community with an active lifestyle and genuine brand affinity.
  • Committed to building diverse, inclusive teams and fostering a collaborative, empowering environment.
  • Strong communicator and relationship builder with a growth mindset.

Salary: Excellent market rate based on skills, experience and past performance.

Company bonus

Pension contribution

Annual salary review

33 days holidays including bank holidays

Career prospects

Location: London.

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