Marketing Manager - #2195415

Reynaers Aluminum is a leading specialist in aluminum construction elements with over 50 years of experience. More than 2,800 colleagues in 40 different countries share a genuine passion for sustainable innovation and technology. As a family business, creating a healthy living environment for all is close to our hearts and we set ourselves new challenges every day. Join us in bringing our slogan "Together for better" to life and help shape the high-quality buildings of tomorrow.

Our Values

#daring. We are innovative entrepreneurs.

#caring. We take responsibility.

#passionate. We give the best of ourselves.

#united. We feel like a real family.

Purpose of the Role

To coordinate and deliver Reynaers Aluminium UK’s day-to-day marketing activity in line with the strategy, priorities and budget set by the Managing Director. This is a hands-on role responsible for implementing approved campaigns, producing and maintaining marketing content, coordinating suppliers and events, and supervising the Marketing Assistant.

The role operates within agreed plans and approval limits. Overall responsibility for marketing strategy, brand positioning, budget allocation and company-wide customer-experience programmes rests with the Managing Director.

Responsibilities

Marketing Coordination and Delivery

• Translate the Managing Director’s agreed marketing priorities into practical campaign schedules, activity plans and delivery proposals for approval.
• Organise and deliver approved marketing activity across digital and offline channels, meeting agreed deadlines and quality standards.
• Maintain a marketing calendar covering campaigns, product promotions, content, events and key business activities.
• Coordinate contributions from Sales, Technical and Product Development colleagues, ensuring marketing materials are accurate and relevant.
• Identify delivery issues and recommend practical solutions, referring changes to priorities, scope or expenditure to the Managing Director.
• Ensure alignment between marketing and sales and ensure key subjects and delivered effectively to the sales team.
• Coordinate the marketing activity in the UK to ensure it is aligned to the Reynaers group.

Digital Marketing and Content

• Produce, schedule and publish content across approved social media channels in line with brand guidelines and agreed campaign plans.
• Update and maintain Reynaers.co.uk and other approved websites, ensuring content is accurate, current and engaging.
• Manage the develop the NBS specification portal and lead an internal project to ensure that this correctly represents our product offer
• Manage the UK delivery of the group digital initiatives such as Digitrace and EPD Builder
• Prepare and deliver email marketing campaigns, maintaining appropriate contact lists and monitoring results.
• Implement agreed search engine optimisation improvements and coordinate approved paid digital campaigns with relevant suppliers.
• Write and edit marketing copy, including product information, newsletters, case studies, campaign materials and event communications.
• Prepare briefs for design, photography, video and other content, coordinating production and obtaining approval where required.
• Maintain organised marketing assets and ensure materials follow Group branding and messaging guidelines.

Campaigns and Sales Support

• Deliver agreed campaigns to promote products, services, CPDs, projects and case studies.
• Prepare and coordinate marketing materials for product launches, working from agreed briefs and technical information.
• Support lead generation through approved campaigns and pass enquiries to Sales promptly.
• Work with Sales to maintain effective campaign follow-up and gather feedback on lead quality and customer response.
• Produce and update brochures, presentations and other materials needed to support customer engagement and sales activity.

Events and Communications

• Organise the practical delivery of approved exhibitions, trade shows, seminars, webinars and customer events.
• Coordinate bookings, suppliers, promotional materials, invitations and event logistics within agreed budgets.
• Support event follow-up, including sharing enquiries with Sales and recording activity results.
• Prepare and distribute agreed internal communications, obtaining approval before release where required.
• Provide marketing materials and communications support for customer-feedback and customer-experience initiatives when requested by the Managing Director.

Supplier and Budget Administration

• Brief and coordinate approved agencies, suppliers and freelancers for specific marketing activities.
• Obtain quotations and submit proposed expenditure for approval in accordance with Company procedures.
• Monitor expenditure against agreed campaign allocations, maintain accurate records and flag potential overspend promptly.
• Check supplier work against agreed briefs, deadlines and quality standards, raising concerns where necessary.
• Liaise with Group marketing colleagues to obtain approved content, brand guidance and campaign assets.

Monitoring and Reporting

• Maintain routine reports on campaign delivery, website activity, social media engagement, email performance, enquiries and expenditure.
• Report results and delivery issues to the Managing Director against agreed measures.
• Recommend practical improvements to content, channels and campaign execution based on performance data.
• Gather relevant customer, competitor and industry information to support approved marketing activity.

Skills, Experience and Qualifications

• Experience in B2B marketing, construction, building products, manufacturing or a related sector.
• Practical experience delivering marketing activity across digital and offline channels.
• Strong copywriting, editing and proofreading skills, with close attention to accuracy.
• Experience maintaining website content and managing social media and email campaigns.
• Excellent organisational skills and the ability to coordinate several activities and meet deadlines.
• Experience producing marketing materials and coordinating external suppliers.
• An understanding of brand guidelines and the ability to apply them consistently.
• Confidence using campaign and website data to monitor results.
• The ability to track expenditure and work within approved budgets.
• Good interpersonal skills and the ability to work effectively with commercial and technical colleagues.
• The ability to allocate work, provide constructive feedback and support a junior colleague.
• A practical, proactive approach and willingness to undertake day-to-day marketing tasks.
• A relevant marketing qualification, such as CIM, or equivalent practical experience.
• Familiarity with CRM systems, marketing automation and lead tracking.
• Ability to travel throughout the UK and to Belgium to the group HQ on request
• Working knowledge of search engine optimisation and paid digital advertising.
• Experience coordinating exhibitions, webinars or customer events.
• Familiarity with design software and the production of print and digital assets.
• Previous experience supervising or supporting a junior team member.

No agencies please and please let us have your salary expectations when you apply.