Local Product Lifecycle Operations & Management Specialist - #2195053

Ⅰ. Job Definition

Act as the key liaison between the headquarters product system and local European markets. Responsible for the on-ground execution and daily operation of the full lifecycle (introduction – iteration – end-of-life) of assigned vehicle models. Collaborate with internal and external teams to ensure product compliance, market competitiveness, and the achievement of sales and business targets.

Ⅱ. Key Responsibilities

1. New Product Launch:

Develop and execute the Go-to-Market (GTM) strategy for new vehicle models in local markets. Lead end-to-end cross-functional alignment for product launches, and oversee core tasks including local homologation & certification, pricing analysis, and incentive policy formulation to ensure successful product launch.

2. Full Product Lifecycle Operations

Oversee the localized full lifecycle management of vehicle models in the European market, covering all stages from New Product Introduction (NPI), annual model updates, mid-cycle facelifts to End of Production (EOP). Develop operation plans for each milestone and track implementation to ensure controlled lifecycle pacing.

3. Product Portfolio Strategy Management

Based on the product lineup, dynamically monitor operational data including in-house model sales volume, pricing, inventory, profitability, and VOC/VOD/VOM (Voice of Customer / Voice of Dealer / Voice of Market). Continuously propose optimization suggestions for pricing and policy adjustments in alignment with product objectives. Conduct regular tracking of competitor dynamics in specifications, pricing, policies and product actions, and deliver competitor analysis and response proposals.

4. Product Requirement Management

Propose localized product definition suggestions (including trim levels, powertrains, specifications, and optional packages) based on European market demands, user feedback, regulatory updates and competitive landscape. Develop optimization proposals for model year updates, facelifts and full model changes, and coordinate with headquarters product teams to drive requirement implementation and closure of product issues.

Ⅲ. Qualifications

1. Education

Bachelor’s degree or above; majors in Automotive Engineering, Mechanical Engineering, Marketing, International Trade or related fields are preferred.

2. Work Experience

- 3+ years of experience in the automotive industry; experience in product planning, product management, lifecycle management, vehicle program management or localized product operation is preferred.

- Familiarity with the European automotive market and regulatory environment; on-site work experience in Europe is preferred.

3. Professional Competencies

- Familiar with complete vehicle development and product lifecycle processes, with understanding of core concepts including product development, homologation, USP (Unique Selling Proposition), pricing, and ME (Market Equation).

- Strong data analysis capability, proficient in using Excel/BI tools to conduct operational analysis on sales, pricing, profitability and other metrics.

- Solid project management skills, able to coordinate cross-functional teams to drive milestone delivery.

4. Language & Soft Skills

- English as working language, with proficient written and verbal communication skills; proficiency in Chinese or a local European language (German / French / Dutch, etc.) is preferred.

- Excellent cross-cultural communication and coordination skills, strong sense of responsibility, and ability to collaborate across multiple time zones.