Head of Brand Marketing - #2191801

+ Head of Brand & Marketing

+ £70,000 – £90,000

+ Birmingham | Hybrid Working

Big ambitions. A brand ready to make some noise. And an opportunity to lead the charge!

We're working with an ambitious, fast-growing, service-led business that's looking for an experienced Head of Brand & Marketing to take its brand to the next level.

The business has already built an impressive presence in its market, with a successful customer acquisition strategy and an established paid media department delivering strong results.

Now it's time to turn up the volume on brand!

We're looking for a commercially minded, creative and strategic marketing leader who can build brand recognition, strengthen customer engagement and develop a marketing strategy that really makes an impact.

This is a fantastic opportunity to take ownership, shape direction and make your mark within a business that has some seriously exciting growth plans.

The Role:

You'll take the lead on brand and wider marketing strategy, working closely with senior leadership and managing a small marketing communications team.

This isn't a role where you'll simply be keeping the marketing wheels turning. We want someone who can challenge thinking, bring fresh ideas to the table and turn an ambitious vision into something brilliant.

Your responsibilities will include:

• Developing and delivering a compelling brand and marketing strategy that supports ambitious business growth.
• Building brand awareness, recognition and trust across key customer audiences.
• Creating a distinctive brand proposition, positioning and messaging that stands out in a competitive market.
• Planning and delivering integrated marketing campaigns across ATL and BTL channels.
• Leading creative campaigns, PR, content, partnerships, sponsorships and events.
• Working closely with an established paid media department to ensure brand and performance marketing work brilliantly together.
• Leading, developing and inspiring a small marketing communications team.
• Managing marketing budgets, agencies and external partners.
• Measuring marketing effectiveness and ensuring activity delivers real commercial value.
• Working alongside senior leadership to influence marketing direction and long-term growth.

About You:

We're looking for an experienced Head of Brand, Head of Marketing or senior marketing leader who knows how to build a brand that people recognise, connect with and trust. You'll need to be both strategic and hands-on, with the commercial awareness to understand what great marketing needs to deliver.

Ideally, you'll bring:

• A strong background in brand development, positioning and integrated marketing strategy.
• Experience marketing services rather than purely physical products.
• A broad understanding of the marketing mix, including brand, PR, content, creative, ATL and BTL campaigns.
• Proven experience building brand awareness and driving customer engagement.
• Strong commercial awareness and the ability to connect marketing investment with business performance.
• Experience managing and developing marketing teams.
• Confidence working with senior stakeholders and influencing business strategy.
• Plenty of creativity, energy and the confidence to challenge the status quo!

Most importantly, we're looking for someone who can combine big-picture thinking with the ability to make things happen.

You'll have the backing of a committed leadership team, an established customer acquisition function and the freedom to shape the next chapter of the brand's development.

If you're a brand-focused marketing leader who's ready to build something exciting, we'd love to hear from you!

Apply today for immediate consideration!

AA123

Ref:61644