Digital Marketing Executive - #2181792

Digital Marketing Executive – Royalcraft

Oldbury, West Midlands | Full-time | Hybrid | £25,000-£30,000 depending on experience

Royalcraft is a family-run British furniture brand, founded in 1990 and known for premium garden and indoor furniture. We sell direct to consumers through our own Shopify store, to trade partners, and through major third-party retailers. As we grow our D2C channel, we're looking for a hands-on Digital Marketing Executive to help tell our story and drive online sales.

The role

We're looking for a proactive and organised Digital Marketing Executive. You'll work alongside our E-commerce & Marketing team to plan, create and run campaigns across email, paid, search and social.

What you'll do

• Manage and optimise our paid campaigns across Google Ads and Meta, working closely with our PPC and marketing agency to drive performance across our wider paid strategy.
• Improve our organic visibility through on-page SEO, product and collection copy, and blog content.
• Plan, build and send Klaviyo campaigns and automated flows, using segmentation to grow engagement and revenue.
• Report on performance and use the data to shape what we do next.

What we're looking for

• 2+ years' experience in a digital marketing or content role, ideally in e-commerce or a relevant degree
• Working knowledge of PPC, SEO and organic social
• Hands-on email campaign experience
• A good eye for premium, aspirational branding
• Shopify, Photoshop, Klaviyo, Canva & AI creative tools experience are desirable but not essential

Why Royalcraft

You'll be part of a close-knit, family-run business. You'll have real ownership of your work and see the impact it has on a growing brand.

Package & practicalities

Full-time - Hybrid (Thursdays at home)

Location: Oldbury, Birmingham

Holiday: 23 days plus 8 days bank holiday

Other benefits: Staff discount, staff outings, pension scheme

Competitive salary package