Senior Digital Marketing Executive - #2172522

Senior Digital Marketing Executive – Paid Media (Search & Social)

£32-35k

UK – predominantly remote (Birmingham based office)

We are looking for an experienced Senior Digital Marketing Executive – Paid Media for our client. This dynamic digital marketing agency specialise in dental and health marketing, working on a wide range of marketing and digital marketing projects. Working within the digital marketing team and paid media , you will be working alongside the Senior Paid Marketing Manager and Paid Marketing manager across the day-to-day management and optimisation of paid media campaigns across search and social, helping to deliver strong performance and measurable results for a wide range of clients.

Whilst the team work predominantly remotely, there are regular team catch-ups, brainstorms and opportunities to meet face-to-face as well as a company wide onsite meeting once a quarter. This is a great opportunity for someone with solid hands-on paid media experience who is looking to take the next step in their career within a growing, ambitious and highly collaborative team.

The Company

Our client is a highly successful digital marketing agency with a vast network of clients across the dental and healthcare market across the UK. They deliver strategic brand and creative marketing solutions for hundreds of dental and health marketing companies across the UK and they are experiencing good organic growth, with their digital and creative team continuing to grow.

They have won awards and treat their staff extremely well, giving people a high level of autonomy and the opportunity to make a real impact. With big ambitions for continued growth, this is a very exciting time to join the team.

About the Role

Working closely with their Senior Paid Marketing Manager and Paid Marketing manager wider digital and creative teams, you will play an important role in managing paid media activity across both search and social channels.

This is a hands-on role where you will be involved in campaign setup, monitoring and optimisation, reporting and analysis, as well as contributing ideas and recommendations to continually improve campaign performance.

You'll work across platforms including Google Ads, Meta and TikTok, using data and insight to understand what's working, identify opportunities and make informed recommendations for clients.

This is a full 360 paid media role, the responsibilities of which include:

• Monitor and review the performance of active paid search and social campaigns
• Assist with setting up new client campaigns, including keyword research, ad copywriting, targeting and tracking
• Manage and optimise campaigns to improve performance and deliver against agreed objectives
• Create clear performance reports and dashboards, communicating key insights and recommendations
• Analyse campaign data to identify trends, opportunities and areas for improvement
• Make data-led recommendations across channels, creatives, targeting and landing pages
• Work collaboratively with the wider digital, creative and social teams to test new ideas and approaches
• Support client onboarding by reviewing new business opportunities and contributing paid media insights to pitches
• Stay up to date with platform changes, industry trends and paid media best practices

About You

• You want to be part of an entrepreneurial, fast-paced team with big ambition
• Have proven experience working across paid media campaigns, ideally within an agency
• You are confident managing platforms such as Google Ads and Meta Ads Manager
• You have a strong understanding of performance metrics including CTR, CPC, ROAS and conversions
• You are naturally analytical and able to spot patterns in data and turn these into clear, logical recommendations
• You have an inquisitive nature and are keen to learn more and look at things differently
• You have a proactive, self-starter mindset and are comfortable taking ownership of your workload
• You are organised and detail-oriented, with the ability to manage multiple campaigns and priorities
• You are happy to use AI in helping create efficiencies in your daily workflow
• You are confident communicating insights and recommendations to colleagues and clients
• You are collaborative and enjoy working alongside creative, social and digital specialists
• You are curious and keen to keep learning as platforms, technology and best practices evolve

Experience needed for the role:

• Hands-on experience managing paid media campaigns across search and social
• Strong experience using Google Ads and Meta Ads Manager
• Understanding of campaign setup, targeting, keyword research, ad copy and conversion tracking
• Strong knowledge of paid media performance metrics and reporting
• Experience analysing campaign performance and making data-led optimisation decisions
• Familiarity with tools such as Google Analytics, Looker Studio, SEMrush or similar
• An understanding of landing page best practices and CRO principles would be advantageous
• Experience working with designers, copywriters or wider creative teams would be beneficial
• Agency experience managing multiple clients or campaigns concurrently would be advantageous