Marketing Executive - #2167263

Digital Waffle


Date: 1 hour ago
City: Birmingham
Salary: £35,000 - £45,000 / year
Contract type: Full time
Digital Waffle

A well-established UK bathroom and showering products manufacturer is hiring a Marketing Executive with a strong Social Media, Brand and Content focus to help grow their presence across trade, retail and specification channels.


This is a hands-on marketing role sat close to product, sales and the wider commercial team. You’ll own the day-to-day social, brand and content output, running campaigns that support new product launches, feed the sales team and strengthen the brand across a specialist sector. Expect a varied mix of digital, content, print and event work rather than a single-channel brief.


Role: Marketing Executive (Social Media, Brand & Content)

Salary: Up to £40,000

Location: Birmingham, hybrid, 3 days per week in office


What you’ll be doing:

  • Plan, create, schedule and monitor social media activity across the brand’s channels
  • Produce engaging content including product launch comms, case studies, customer stories, blog articles, newsletters and social campaigns
  • Support brand consistency across every customer-facing touchpoint, from product collateral to showroom and event activity
  • Plan, coordinate and execute marketing campaigns that support growth across digital, trade, retail, merchant and specification channels
  • Support new product launches and range extensions with the comms, assets and content to land them properly
  • Manage and update website content, coordinate SEO activity and track performance across social, site and campaigns
  • Produce product marketing materials including brochures, flyers, spec sheets and POS
  • Support trade exhibitions and industry events end to end, including preparation, promotional materials and follow-up
  • Create presentations, sales collateral and customer-facing literature to support the sales team
  • Report on campaign and channel performance, pulling insight into clear recommendations


What you’ll need:

  • 2 to 5 years’ experience in a marketing role with clear strength in social, brand and content
  • Proven experience planning and running marketing campaigns end to end
  • Confident content creator across short and long-form, with sharp written communication
  • Good understanding of digital marketing channels including social, email and SEO
  • Strong organisation, project management and multi-tasking skills
  • Excellent attention to detail across both copy and creative
  • Comfortable working with internal teams and external agencies to deliver assets


Nice to have:

  • Experience within manufacturing, construction products, interiors, KBB or bathroom products
  • Knowledge of merchant, distributor, specification or retail sales channels
  • Working experience with CMS platforms, Google Analytics and email marketing tools
  • Hands-on with Adobe Creative Suite or Canva
  • CIM qualification or marketing degree


This role would suit a marketing executive with real strength in social, brand and content who wants a varied in-house remit, close work with product and sales, and the scope to shape how a well-established manufacturer shows up across its channels.

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