Marketing Executive - #2167263
Digital Waffle
A well-established UK bathroom and showering products manufacturer is hiring a Marketing Executive with a strong Social Media, Brand and Content focus to help grow their presence across trade, retail and specification channels.
This is a hands-on marketing role sat close to product, sales and the wider commercial team. You’ll own the day-to-day social, brand and content output, running campaigns that support new product launches, feed the sales team and strengthen the brand across a specialist sector. Expect a varied mix of digital, content, print and event work rather than a single-channel brief.
Role: Marketing Executive (Social Media, Brand & Content)
Salary: Up to £40,000
Location: Birmingham, hybrid, 3 days per week in office
What you’ll be doing:
- Plan, create, schedule and monitor social media activity across the brand’s channels
- Produce engaging content including product launch comms, case studies, customer stories, blog articles, newsletters and social campaigns
- Support brand consistency across every customer-facing touchpoint, from product collateral to showroom and event activity
- Plan, coordinate and execute marketing campaigns that support growth across digital, trade, retail, merchant and specification channels
- Support new product launches and range extensions with the comms, assets and content to land them properly
- Manage and update website content, coordinate SEO activity and track performance across social, site and campaigns
- Produce product marketing materials including brochures, flyers, spec sheets and POS
- Support trade exhibitions and industry events end to end, including preparation, promotional materials and follow-up
- Create presentations, sales collateral and customer-facing literature to support the sales team
- Report on campaign and channel performance, pulling insight into clear recommendations
What you’ll need:
- 2 to 5 years’ experience in a marketing role with clear strength in social, brand and content
- Proven experience planning and running marketing campaigns end to end
- Confident content creator across short and long-form, with sharp written communication
- Good understanding of digital marketing channels including social, email and SEO
- Strong organisation, project management and multi-tasking skills
- Excellent attention to detail across both copy and creative
- Comfortable working with internal teams and external agencies to deliver assets
Nice to have:
- Experience within manufacturing, construction products, interiors, KBB or bathroom products
- Knowledge of merchant, distributor, specification or retail sales channels
- Working experience with CMS platforms, Google Analytics and email marketing tools
- Hands-on with Adobe Creative Suite or Canva
- CIM qualification or marketing degree
This role would suit a marketing executive with real strength in social, brand and content who wants a varied in-house remit, close work with product and sales, and the scope to shape how a well-established manufacturer shows up across its channels.
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