Area Sales Manager - #2094946

Are you an experienced Area Sales Manager who thrives through specification selling on winning new business, developing long-term client relationships and driving regional revenue growth?

Our client, a business that designs, develops, manufactures and installs passive fire protection is looking for a commercially focused Area Sales Manager to take ownership of a defined territory, grow market share and lead from the front.

This is a dynamic, client-facing sales role combining strategic business development, account management as well as a specification sell. You’ll manage both inbound enquiries and proactive new business activity, ensuring a structured sales pipeline and consistent delivery against revenue targets.

This role combines home office-based planning with regular field sales activity, including meetings with contractors, consultants and end clients. Visits to the office in the South of the UK on a regular basis.

Key Responsibilities:

• Drive regional sales performance and achieve monthly revenue targets
• Identify, develop and convert new business opportunities
• Manage and grow key customer accounts
• Take ownership of larger project opportunities and tender submissions
• Implement clear pipeline management and forecasting processes
• Maintain accurate CRM reporting and opportunity tracking
• Conduct structured quotation follow-ups and secure conversions
• Deliver CPD presentations and product awareness sessions
• Represent the business at client meetings, exhibitions and networking events
• Collaborate closely with sales support and marketing teams
• Strengthen brand presence across LinkedIn and industry platforms
• Support and mentor junior members of the sales team

Who They’re Looking For:

• Proven experience as an Area Sales Manager, Regional Sales Manager or Business Development Manager for specification sales
• Desirable knowledge from the Fire Protection industry
• Strong B2B sales background, ideally within a technical or project-led environment
• Experience managing higher-value tenders or complex sales cycles
• Confident presentation and stakeholder engagement skills
• Excellent pipeline management and CRM discipline
• Strong organisational and time management skills
• A proactive, target-driven approach
• Ability to coach, influence and lead by example

What’s on Offer:

• Salary £45,000 - £55,000 plus company car and bonus
• Generous holiday allowance with the option to buy extra days
• Early finish and
• Free onsite parking
• Employee Assistance Programme
• Social events and team activities
• Supportive, people-focused culture

If you’re a commercially driven Area Sales Manager ready to step into a role where you can genuinely make an impact, we’d love to hear from you.