Head of Growth - #2088623

Eden Horticulture


Date: 6 hours ago
City: Birmingham
Contract type: Full time
Work schedule: Full day
Eden Horticulture

Head of Growth & Digital Systems


Location: UK multisite – office based Birmingham/Telford

Reports to: Founder / Group CEO

Salary: £55,000 – £70,000 + performance bonus

Type: Full-time


About the Group

We operate a group of established and growing businesses across multiple verticals including:

  • Ecommerce (Shopify, Amazon, eBay)
  • B2B wholesale
  • Omnichannel retail
  • A UK-based digital tax rebate platform operating via both website and mobile app
  • New digital and ecommerce product launches


We are focused on improving execution, systems, and scalable growth.


The Role


This is a senior, hands-on role combining growth, digital execution, and systems ownership.

You will be responsible for:


  • Driving growth across multiple brands and platforms
  • Improving website and app performance
  • Managing and developing the in-house marketing team
  • Streamlining digital tools, workflows, and reporting (particularly Monday.com)
  • Reducing complexity and improving visibility across digital operations


You will work closely with the founder but will be trusted to own delivery.


Key Responsibilities

Growth & Performance

  • Own growth strategy across ecommerce, digital platforms, and the TaxPro app
  • Improve performance across paid media, SEO, CRO, marketplaces, and app funnels
  • Translate commercial goals into clear execution plans
  • Track, analyse, and report performance against KPIs


Websites, Apps & Digital Platforms

  • Own performance of:
  • Shopify and WordPress websites
  • The TaxPro web platform and mobile app
  • Improve:
  • Conversion rates
  • User journeys
  • Funnel drop-offs
  • Speed and usability
  • Work with developers to prioritise improvements and releases
  • Act as the commercial and operational bridge between product, marketing, and development


(This is not a coding role, but you must be comfortable managing technical platforms and developers.)


Digital Systems & IT (Core Part of the Role)

You will act as the owner of our digital operating system across all businesses.


This includes:

  • Restructuring and streamlining Monday.com across the group
  • Designing clean, simple boards for:
  • KPIs and targets
  • Team performance
  • Project delivery
  • Product and website roadmaps
  • Reducing duplication, noise, and over-engineered workflows
  • Ensuring dashboards are useful for real management decisions


This role suits someone who enjoys bringing order to complexity.


Team Leadership

  • Line-manage the in-house marketing and design team
  • Set clear objectives, KPIs, and priorities
  • Improve output quality, accountability, and focus
  • Support development while ensuring performance standards are met


Agencies & External Partners

  • Manage external agencies, developers, and freelancers
  • Assess performance and value for money
  • Reduce agency reliance where internal or streamlined solutions make sense


New Projects & Launches

  • Support the launch of new websites, apps, and digital products
  • Help take concepts from idea → MVP → live
  • Ensure launches are structured, measured, and commercially sound


Who We’re Looking For


Essential

  • Strong experience in ecommerce or digital growth
  • Hands-on experience with Shopify
  • Comfortable managing websites, apps, and digital platforms
  • Strong systems mindset (Monday.com, CRMs, analytics tools)
  • Commercially minded and detail-oriented
  • Confident managing teams and improving structure without bureaucracy


Ideal Background

  • Head of Ecommerce
  • Digital Growth Manager
  • Product-leaning Growth Lead
  • Digital Operations / Systems-focused marketer
  • Someone who enjoys fixing messy systems and processes


What This Role Is (and Isn’t)

This role is:

  • Practical and outcome-focused
  • Embedded in the business
  • Systems- and performance-led


This role is not:

  • A pure brand or content role
  • An agency-style position
  • A hands-off strategy role


Working Style

  • UK office presence preferred
  • Hybrid working supported once embedded
  • Fast-moving, founder-led environment
  • High autonomy with real responsibility


Why Join

  • Work across multiple established and growing businesses
  • Exposure to ecommerce, apps, and digital platforms
  • Opportunity to shape systems at group level
  • Direct access to decision-making
  • Clear scope to grow into a broader leadership role

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