Head of Growth - #2088623
Eden Horticulture
Head of Growth & Digital Systems
Location: UK multisite – office based Birmingham/Telford
Reports to: Founder / Group CEO
Salary: £55,000 – £70,000 + performance bonus
Type: Full-time
About the Group
We operate a group of established and growing businesses across multiple verticals including:
- Ecommerce (Shopify, Amazon, eBay)
- B2B wholesale
- Omnichannel retail
- A UK-based digital tax rebate platform operating via both website and mobile app
- New digital and ecommerce product launches
We are focused on improving execution, systems, and scalable growth.
The Role
This is a senior, hands-on role combining growth, digital execution, and systems ownership.
You will be responsible for:
- Driving growth across multiple brands and platforms
- Improving website and app performance
- Managing and developing the in-house marketing team
- Streamlining digital tools, workflows, and reporting (particularly Monday.com)
- Reducing complexity and improving visibility across digital operations
You will work closely with the founder but will be trusted to own delivery.
Key Responsibilities
Growth & Performance
- Own growth strategy across ecommerce, digital platforms, and the TaxPro app
- Improve performance across paid media, SEO, CRO, marketplaces, and app funnels
- Translate commercial goals into clear execution plans
- Track, analyse, and report performance against KPIs
Websites, Apps & Digital Platforms
- Own performance of:
- Shopify and WordPress websites
- The TaxPro web platform and mobile app
- Improve:
- Conversion rates
- User journeys
- Funnel drop-offs
- Speed and usability
- Work with developers to prioritise improvements and releases
- Act as the commercial and operational bridge between product, marketing, and development
(This is not a coding role, but you must be comfortable managing technical platforms and developers.)
Digital Systems & IT (Core Part of the Role)
You will act as the owner of our digital operating system across all businesses.
This includes:
- Restructuring and streamlining Monday.com across the group
- Designing clean, simple boards for:
- KPIs and targets
- Team performance
- Project delivery
- Product and website roadmaps
- Reducing duplication, noise, and over-engineered workflows
- Ensuring dashboards are useful for real management decisions
This role suits someone who enjoys bringing order to complexity.
Team Leadership
- Line-manage the in-house marketing and design team
- Set clear objectives, KPIs, and priorities
- Improve output quality, accountability, and focus
- Support development while ensuring performance standards are met
Agencies & External Partners
- Manage external agencies, developers, and freelancers
- Assess performance and value for money
- Reduce agency reliance where internal or streamlined solutions make sense
New Projects & Launches
- Support the launch of new websites, apps, and digital products
- Help take concepts from idea → MVP → live
- Ensure launches are structured, measured, and commercially sound
Who We’re Looking For
Essential
- Strong experience in ecommerce or digital growth
- Hands-on experience with Shopify
- Comfortable managing websites, apps, and digital platforms
- Strong systems mindset (Monday.com, CRMs, analytics tools)
- Commercially minded and detail-oriented
- Confident managing teams and improving structure without bureaucracy
Ideal Background
- Head of Ecommerce
- Digital Growth Manager
- Product-leaning Growth Lead
- Digital Operations / Systems-focused marketer
- Someone who enjoys fixing messy systems and processes
What This Role Is (and Isn’t)
This role is:
- Practical and outcome-focused
- Embedded in the business
- Systems- and performance-led
This role is not:
- A pure brand or content role
- An agency-style position
- A hands-off strategy role
Working Style
- UK office presence preferred
- Hybrid working supported once embedded
- Fast-moving, founder-led environment
- High autonomy with real responsibility
Why Join
- Work across multiple established and growing businesses
- Exposure to ecommerce, apps, and digital platforms
- Opportunity to shape systems at group level
- Direct access to decision-making
- Clear scope to grow into a broader leadership role
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