CRM Manager - #2082028

Klaviyo Technical Expert

D2C Subscription Business

Birmingham 2 days per week

We’re partnering with a fast-growing, subscription-led e-commerce brand in the wellness space that is investing heavily in CRM and lifecycle marketing as a core driver of retention and revenue.

To support their next phase of growth, they’re looking for a hands-on Klaviyo Technical Expert to take full ownership of their email and SMS platform.

This is a delivery-focused position for someone who lives and breathes Klaviyo, can quickly identify opportunities, and execute at pace.

Why This Role Matters

Klaviyo sits at the heart of this brand’s customer communication strategy, powering retention, reactivation and lifetime value across a large and engaged subscriber base.

As the business scales, so does the complexity of its CRM programme. This role has been created to:

• Elevate technical capability within Klavio
• Optimise and expand lifecycle journeys
• Build a more scalable, high-performing CRM infrastructure

You’ll be brought in to audit, rebuild, optimise and future-proof the platform, leaving a lasting impact.

This is a role for someone who can hit the ground running and deliver measurable improvements quickly.

You’ll take end-to-end ownership of Klaviyo, working closely with senior CRM leadership team to:

• Audit the current setup (flows, segments, data, deliverability, integrations)
• Identify quick wins and longer-term opportunities
• Build and optimise high-impact automated flowsImprove segmentation, personalisation and performance
• Strengthen data quality and platform architecture
• Upskill the internal team and document best practices.

What You'll Deliver:

• Transform Klaviyo into a clean, scalable, high-performing platformLaunched and optimised key automated flows across the full customer lifecycleSignificantly improved segmentation, targeting and personalisationIncreased engagement, retention and email-driven revenue
• Established robust integrations with the wider tech stack (including Shopify and subscription platforms)

Key Responsibilities:

Platform Audit & Optimisation

• Conduct a full audit of the Klaviyo account (flows, segments, lists, templates, integrations, deliverability, data quality)
• Identify gaps, technical issues and performance opportunities
• Create a clear, prioritised roadmap of improvementsRestructure the platform for scalability and ease of use

Flow Build & Automation

Build, rebuild and optimise key lifecycle flows, including:

• Welcome / nurture to purchase
• Post-purchase journeys
• Subscription lifecycle (renewal, churn prevention)
• Winback and reactivation
• Browse and cart abandonment
• Loyalty/ VIP journeys
• Implement advanced logic, dynamic content and personalisation
• Integrate SMS into lifecycle journeys

Segmentation & Personalisation

• Develop a sophisticated, data-led segmentation framework
• Improve targeting based on behaviour, lifecycle stage and engagement
• Leverage Klaviyo’s predictive analytics and AI capabilities