Marketing Manager – Wholesale - #1769083

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We’re looking for a passionate and strategic Marketing Manager to join their high-performing team. This is an exciting opportunity for an experienced marketer to take full ownership of the marketing funnel - from strategy to execution - across multiple channels including digital, events, and content. You’ll lead integrated campaigns, manage a diverse marketing plan, and work collaboratively with the Wholesale and central Brands & Marketing teams.

Key Responsibilities:

• Develop and deliver marketing plans to drive growth and engagement for Wholesale.
• Manage campaigns across the full marketing mix- digital, social, events, and more.
• Collaborate with both internal teams (Wholesale segment and central marketing) to bring ideas to life and support commercial goals.
• Plan integrated go-to-market strategies for product launches across digital, email, social media, industry events, and traditional media.
• Work closely with the Digital team to ensure the Wholesale website content is up to date and effectively promotes products/services.
• Serve as the custodian for the Wholesale brand, working closely with the Business and Group brand teams to increase First Choice Consideration within the industry.
• Leverage customer insights and data to drive marketing decisions and ensure campaigns are aligned with customer needs.
• Support the development of a partner program and loyalty strategy, including white-labelled content, promotions, and events.
• Manage the marketing budget, ensuring the delivery of ROI targets across all channels.
• Oversee the performance of external agencies and internal marketing teams to ensure high-quality outputs.
• Engage in effective stakeholder management, building relationships with senior leadership and reporting on marketing progress.

Skills and Experience:

• Strong strategic thinking and the ability to analyse market trends, competitive landscapes, and customer needs.
• Demonstrable experience managing B2B marketing campaigns and achieving strong ROI.
• Experience in managing high-profile customer events, trade shows, and exhibitions.
• Excellent creative skills and a proactive approach to enhancing communication practices.
• Strong stakeholder management skills, building rapport and credibility with senior leadership.
• Great commercial acumen with the ability to interpret data and challenge decisions based on results.
• Ability to manage multiple projects, working under pressure and meeting deadlines.
• Clear and concise communicator who can unite teams under one shared vision.

Experience You Would Be Expected to Have:

• Mandatory:
• Defining and delivering successful B2B marketing strategies.
• Managing marketing plans with a focus on strong ROI.
• Senior stakeholder management experience.

• Preferred:
• Experience within the wholesale/indirect channel.
• Partner program/loyalty program management experience.
• Line management experience (indirect or direct).

Benefits:

• Competitive salary + benefits.
• Hybrid working environment (3 days in the office, 2 days remote).
• Career growth opportunities within a market-leading company.
• A dynamic, collaborative team culture.

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