Growth Marketing Manager Tech/Electronics Company - #1764025

Brooks & Associates Public Relations


Date: 13 hours ago
City: Birmingham
Contract type: Full time
Work schedule: Full day
Brooks & Associates Public Relations
Location: Hybrid Home & Birmingham Office

Salary: Up to £70,000 + Excellent Benefits

Job Type: Full-time, Permanent

About The Role

A leading tech company in the electronics space is looking for a Growth Marketing Manager to lead its digital marketing strategy and accelerate customer acquisition across public and private sector markets.

This role is ideal for a data-driven digital marketer who thrives in high-growth environments, can develop robust lead generation funnels, and understands how to blend creativity with analytics to build pipeline and drive conversions.

You'll lead a wide-reaching digital function covering SEO, CRM, email marketing, paid and organic campaigns, social media, and eCommerce with a strong focus on both B2B and B2B2C engagement.

Key Responsibilities

  • Growth Strategy Development: Build and execute a full-funnel digital marketing strategy to drive lead generation, customer acquisition, and conversion.
  • CRM & Automation: Own and manage Salesforce (Sales Cloud, Marketing Cloud) to create segmented campaigns, lead nurture journeys, and seamless data integration.
  • Public & Private Sector Campaigns: Develop tailored campaigns to reach and engage decision-makers across both commercial and public sector organisations.
  • Digital Performance & Analytics: Use Google Analytics and other tools to track KPIs, optimise campaigns, and generate actionable insights.
  • SEO & Website Optimisation: Ensure the website is SEO-optimised, updated with relevant content, and designed for maximum engagement and conversions.
  • Content & Social Media Strategy: Deliver engaging, conversion-focused content across LinkedIn, email, and blog platforms.
  • Paid Media Execution: Manage paid search and paid social budgets to improve traffic, drive leads, and achieve ROI targets.
  • Martech Innovation: Identify and integrate new digital tools to improve marketing efficiency and competitive advantage.

What Were Looking For

  • Several years experience in digital or growth marketing, ideally in a tech, electronics, or SaaS company.
  • Proven track record of delivering high-impact digital campaigns and driving consistent lead generation.
  • Hands-on experience with Salesforce CRM and Marketing Cloud or similar platforms.
  • Strong understanding of digital marketing channels including SEO, PPC, email, and social.
  • Experience running campaigns targeting both public sector buyers (e.g. procurement teams, NHS, councils) and commercial B2B clients.
  • Proficient in analytics platforms such as Google Analytics and campaign performance reporting.
  • Comfortable working cross-functionally and managing multiple projects in a fast-paced setting.

Why Join This Company?

This is more than just a marketing role its a chance to shape the digital future of an ambitious, fast-growing tech company.

Youll work directly with commercial leadership, have ownership over digital growth strategy, and gain exposure to innovative projects across both public and private sector channels. This is a collaborative environment where ideas are valued, and marketing is seen as a key growth engine.

What Sets Us Apart

  • Autonomy and impact Lead strategy and make measurable contributions to business growth.
  • Variety From eCommerce and SEO to lead gen in B2B and public sector channels.
  • Tech-forward tools Including Salesforce, Sitecore, and marketing automation stacks.
  • Hybrid flexibility Work from home with regular collaboration days in the Birmingham office.
  • Supportive culture Transparent leadership, open communication, and cross-functional teamwork.

Salary & Benefits

  • Salary up to £70,000 (depending on experience)
  • 34 days annual leave (including public holidays)
  • Holiday purchase scheme (up to 5 extra days)
  • Private Medical Insurance (Bupa)
  • Critical Illness Cover & Life Assurance
  • Health Care Cash Plan
  • £325 flexible benefits pot
  • Discounts and cashback for retail and health services
  • Free onsite parking
  • Employee Assistance Programme (EAP)
  • Hearing health support for you and your family

How to Apply

If you're a digital marketing expert ready to make a real impact we want to hear from you.

Apply now with your CV or LinkedIn profile it doesnt need to be perfect, we can work on that together if its a fit.

Or For a Confidential Chat, Contact

Max Tullis-Turner

Practice Lead Digital, Blue Pelican

??

  • 01892 507130

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