Style Advisor - Birmingham - #1719126

A first-class shopping experience starts with our in-store Style Advisors. Natural promoters of customer service excellence, they go out of their way to provide an outstanding in-store experience to ensure that our customers return time and time again. Hardworking and dedicated, our Style Advisors treat our customers as their primary focus, actively listening to their needs and providing considered product and styling options to enhance overall store performance.

As a Style Advisor, you will connect with customers with personality and pride, acting as a brand ambassador to promote and deliver the outstanding customer experience for which we are renowned. Reporting to the Store Manager, you will stay up to speed on the latest styles and be the driving force behind in-store service, making the customer experience sparkle with your passionate, customer-facing perspective. Efficiently identifying and advising customers on outfit building (whether daywear, workwear, or wedding wear) will be second nature to you. You will also strive to help achieve commercial objectives by finding the best style solutions for our customers.

Key accountabilities and KPIs include:

1. Actively greeting, assisting, and selling in a professional and consultative manner with the aim of building multiple sales, championing our high-quality premium products at all available opportunities.


2. Delivering an inspirational picture of the TFG vision in store to drive store performance by maintaining a high awareness of visual merchandising principles.


3. Operating an electronic Point of Sale system, handling transactions accurately with care and attention, while anticipating future opportunities to keep our customers engaged.


4. Assisting in all tasks required to ensure the smooth day-to-day running of the store, working effectively to promote our brand and products and position us as a dependable shopping destination.

We will provide you with full training and ongoing support from the start to ensure you have all the tools to succeed. You should be reliable and motivated to fulfill the role, flexible enough to work on a rota basis, and able to balance shifting priorities in store. Excellent communication skills and the ability to flourish in a customer-facing environment are essential, as is sharing your product knowledge and styling expertise. Customer-centric and detail-oriented, you will take pride in your work, focused on adding value and making the most of every commercial opportunity in store.

Founded in 1979, Phase Eight is a design-led womenswear brand that has grown steadily while maintaining its integrity as a trusted retailer and market leader. We are dedicated to dressing women of all ages for all occasions with fashionable and versatile clothing. Our styles focus on flattering day and evening silhouettes created from quality fabrics, with a love for modern florals and contemporary details. We believe in the power of the perfect dress.

Since joining TFG London in 2015—a listed retail conglomerate owning Phase Eight, Hobbs London, and Whistles—we have experienced growth and development across the business.

TFG London Inclusion and Diversity Statement of Commitment:

We are committed to creating an inclusive culture that welcomes, develops, and celebrates diversity of backgrounds, experiences, cultural references, ideas, and opinions. We strive to ensure an environment where differences are respected, encouraged, and celebrated, allowing individuals to bring their authentic selves to work, where their contributions are valued, abilities are enhanced, and perspectives appreciated.