Senior Public Relations Account Executive - #1687019

Sento Talent are delighted to be partnering with a market leading PR agency in Birmingham in their search for a Senior PR Account Executive to join their dynamic team.

This role serves as the foundation of your career in public relations, where you will gain hands-on experience and develop essential skills to support account management. You will work closely with the wider team to deliver top-tier PR services for clients, handling day-to-day administrative tasks, such as tracking coverage and monitoring influencer engagement. Your contributions will be vital in ensuring smooth operations and maintaining professional records.

As you grow in the role, you’ll have the opportunity to write copy, assist in researching new ideas and campaigns, help manage social media efforts, and support the execution of client and agency activities. Additionally, you’ll learn how to stay on top of the news agenda, spot proactive opportunities for clients, and build relationships with media contacts to secure coverage.

This is an excellent opportunity to learn the ins and outs of the PR industry while making meaningful contributions to our clients’ success.

Key Responsibilities:

• Provide administrative support to the account team, including tracking media coverage, influencer engagement, and general account management tasks.


• Assist with drafting copy and researching new PR campaigns.


• Contribute to social media efforts for clients and the agency.


• Keep an eye on the wider news agenda to identify opportunities for clients.


• Develop media relationships and contribute to securing client coverage.


• Report to the Account Manager and help ensure accurate reporting and client evaluation.

Qualifications & Skills:

Client-Focused Approach: A proactive mindset with a passion for delivering the best results for clients.

Writing Skills: Strong interest in writing, with some experience in producing content, either from education or personal projects.

Social Media Savvy: Experience using platforms like Facebook, Instagram, and TikTok.

Team Player: A collaborative individual who values feedback and enjoys working with a supportive team.

Attention to Detail: Able to consistently deliver high-quality work with strong attention to detail.

Communication Skills: Good written and verbal communication skills.

PR Knowledge: A keen interest in the communications industry and understanding of what makes a news story.

Tech-Savvy: Familiarity with Office and PowerPoint is a must.

Desirable Skills & Experience:

• Experience with SharePoint, Teams, or similar tools.


• Familiarity with Canva or other content creation software.


• Experience in content creation for social media platforms.

This role will be based out of our client’s offices in Birmingham City Centre two days per week. For more information on this role, please contact Steve Smaylen on 07850 461534 or via email (*************@sentotalent.co.uk).